The lush photography of printed catalogs is often the powerful catalyst  that sells a product to consumers. In many ways, it is still the best way for consumers to “touch” a product they haven’t yet purchased. As part of brand point management, International Sublimation offers all-inclusive services to catalog marketers that include page layout and imagery optimization for cross-platform use online and offline, as well as other integrated pre-media services. Printed catalogs remain an important touch point for many marketers. Today, catalogs are under increasing pressure to perform and face additional challenges ranging from rising paper and postage costs to concerns about environmental sustainability. Still, catalogs continue to play a vital role in enticing consumer purchase, driving consumers online to complete transactions.